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What Midterm Election Results Could Mean for Consumer Prices

With Democrats winning control of the House and Senate, voters signaled their unhappiness with the economy and the surging consumer and fuel prices. NBC’s Brian Cheung joins TODAY on what’s next after the shift in power.

Holiday Grocery Baskets: Which Are Worth the Money?

Thanksgiving is just a few weeks away which means grocery stores are serving up major ways to save on your holiday feast. NBC’s Vicky Nguyen joins TODAY with a look at the offerings from Lidl, Target, Amazon, Sam's Club and more.

Smart Ways to Navigate Early Holiday Shopping Deals

With affordability top of mind for many families, shoppers are looking for smarter ways to get those holiday gifts this year, including jumping on early holiday deals before the gift-giving season ramps up. NBC's Vicky Nguyen stops byTODAY to share where to find the best prices and when is the best time to buy.

Best Travel Deals to Snag Before the End of the Year

Whether you’re looking to escape the cold or embrace the holiday season, travel expert Mark Ellwood joins TODAY to share all the best deals and getaway destinations, including Mystic, Connecticut, Cabo San Lucas, Mexico, Lutsen, Minnesota, and more.

Market drop wipes out more than a trillion dollars in value

As investors worry about massive spending on the A.I. buildout paying off, earnings reports drove markets down. NBC News’ Brian Cheung reports on what happened on Wall St. and the hack on crypto exchange Binance.

Tech Stocks Plummet; Hackers Steal Over $6B in Cryptocurrency

Wall Street will be looking to bounce back after a very tough day for tech companies on Thursday that saw shares of Amazon, Intel and Google’s parent company Alphabet plummet. It comes as the crypto industry suffered the biggest heist in history with hackers making off with nearly $6 billion in cryptocurrency. NBC’s…

Affording America: The rising costs of family farming

Javier Zamora achieved his dream of starting his own family farm and watching his customer base grow, but as the costs of labor, chemicals, and diesel have risen, his profit margins have continued to fall.

Tools and Hacks to Find the Best Prices on Groceries, Gas, More

NBC’s Vicky Nguyen joins TODAY to share tools to track down the biggest bargains and make sure you are getting the best price with the holidays approaching. Tips include using Google’s new Universal Cart for price tracking alerts, Upside to earn cashback on gas and more!

Walmart US CEO on Affordability, Whether It Will Use Dynamic Pricing

At a time when many Americans are feeling the pinch in their wallets, the nation’s largest retailer, Walmart, announced its lowest price yet for their 26-item Thanksgiving meal basket at just $35. Reporting for TODAY, NBC’s Savannah Sellers catches up with the company’s U.S. CEO, David Guggina, to discuss whether the…

Rising Diesel Prices Hit School Districts Hard as Midterms Loom

With midterm elections just one week out, rising costs are hitting voters in battleground states across the United States, with the price of diesel fuel going up much quicker than many school districts were prepared to handle, forcing some to alter bus routes and extend wait times. NBC's Ryan Nobles reports for TODAY.

AI startup Anthropic unveils its public IPO filing for the first time

Artificial intelligence startup Anthropic unveiled its public IPO filing for the first time ahead of what is expected to be one of the largest stock debuts in history. NBC News' Allie Canal reports on the details surrounding Anthropic ahead of its IPO.

Good vs. Bad Debt: How Borrowing Money Can Help You Grow

Debt might give you anxiety but believe it or not, it can be a good thing if you manage it well. NBC’s chief business correspondent Christine Romans joins TODAY to break down the differences between good and bad debt, list warning signs to lookout for, explain when “buy now, pay later” plans are a good option and…

Goldman Sachs spends big to give small businesses an AI boost

The Wall Street giant is committing $500 million to expand its 10,000 Small Businesses program and launch an AI institute, partnering with Google, Meta, OpenAI and Anthropic to bring AI know-how to Main Street. NBC's Christine Romans spoke exclusively with Goldman Sachs CEO David Solomon and with small businesses…

Money Conversations at Every Age: What to Discuss by Generation

From teens to aging parents, certified financial planner Ted Jenkin joins TODAY with the conversations every family should have at every age. He discusses teaching teens to read a paystub, helping adult children in their 20s and 30s build up their own credit, the documents aging parents should have in place and more.

Fall Job Search Strategies to Add Some Extra Cash to Your Wallet

With the holidays approaching, some companies are looking to fill roles now and there are plenty of roles for part timers who just want a little extra money. NBC’s Vicky Ngyen joins TODAY to share why fall is the time to strike on a new career opportunity, tips to standout with recruiters, and more.

Zero-Dollar Splurge: How Fake Stores Deliver Real Retail Therapy

Fake websites, that started as a joke in South Korea, simulate online retailers to offer the satisfaction of buying without actually paying. Now, they're gaining real traction. NBC’s Vicky Nguyen reports for TODAY on why users say the “dopamine sites” are saving them big bucks while scratching that shopping itch.

Online Returns Get Tougher: What You Can Do About It

Returning online purchases has become more expensive and more difficult so NBC's Vicky Nguyen joins TODAY to break down everything you need to know before you shop as businesses rein in their return policies. Tips include employing the "BORIS" method by buying online and returning in-store.

Carnival Cruise Lines Introduces Unpopular Dynamic Pricing Model

If you’re thinking about taking a cruise, it could cost you more because at least one major cruise line is ready to introduce dynamic pricing, the practice of changing prices in response to real time demand and competition — and it comes just ahead of the holiday season. NBC’s Brian Cheung reports for TODAY on…

Top business leaders sound the alarm over skilled worker shortage

From the people who keep us safe on the roads to those who wire our homes and are building the infrastructure powering the AI boom, America needs skilled workers. But a new report finds that the nation isn’t doing enough to keep up with demand. NBC’s Christine Romans sits down exclusively with BlackRock’s Larry Fink…

Neighboring Gas Stations Compete to Offer Lowest Prices

NBC’s Hallie Jackson runs through the Highs and Lows of the week on Sunday TODAY including the neighboring gas stations that went head-to-head to offer low prices in Georgia, the dad who took his daughters to see Olivia Rodrigo and rocked out even more than they did and more.

Get an Exclusive First Look at Google's New 'When to Buy' Guide

Google dropped its brand new "When to Buy Guide" Thursday morning with advice on how and where to shop all the best deals between now and the new year. NBC's Vicky Nguyen shares an exclusive first look on TODAY to break it all down and help you create the perfect holiday shopping strategy.

LinkedIn Reveals Its List of 2026's Top Startups

LinkedIn's Editor-in-Chief Dan Roth joins the 3rd Hour of TODAY to reveal the company's list of the top startups of 2026, spotlighting 50 young companies on the rise across the country. See the top five!

More Women Are Tapping Into Inner ‘Golden Girl’ to Save Money

The option to live out your golden years with friends in group homes is rising in popularity, especially among women. A recent survey found that 57% of women over the age of 50 would consider living with a friend. But, what is causing this uptick in the "Golden Girls" roommate trend? NBC's Vicky Nguyen met with three…

Chick-fil-A CEO Talks Portion Sizes, Prices, Staying Family-Owned

In his first-ever broadcast interview, Chick-fil-A CEO Andrew Cathy sits down with TODAY’s Craig Melvin for a wide-ranging interview in which he discusses portion sizes, prices, why he intertwines faith and business, the importance of the chain remaining family-owned, global expansion, political controversies and…

Holiday Budget Tips to Make Sure You Don't Overspend

With the holiday season looming, the most wonderful time of the year can quickly become the most expensive and stressful time of the year. Finance expert and author Jean Chatzky joins TODAY with ways to save on gifts, travel, and more.

Food pantries overwhelmed by Trump cuts

Those on the front lines of feeding their neighbors in rural West Virginia say they face unprecedented challenges brought on by Washington.